Michigan State University, B.A. in Communication.
Please contact me to request a copy of my professional resume.
A transplant to Music City from Ann Arbor, MI, I’m currently working as a Digital Marketer and enjoying every bit of this Nashville adventure.
I’m an experienced freelancer, but for two and a half years, I worked as a Digital Media Manager and General Contractor for AM1170, the digital marketing and social media arm of Songs of the Architect: an Atlanta and Nashville based music publishing and songwriting collective, founded by Kristian Bush, one half of international super duo Sugarland. I’ve also spent time recently in promotions and artist management at both Marbaloo, a third-party digital marketing company, as well as RareSpark Media Group, Inc., a publishing and management group on Music Row. Check out my portfolio below in addition to the Creative Digital Content page for up to date work samples.
EMPLOYMENT
Self Employed
Freelance Digital Media Marketer (September 2014 – Present)
- Day-to-Day management and analytics of social media platforms
- Fan engaging campaigns, contests, and digital marketing strategy
- Creative content development and promotional material
- Website maintenance, various CMS hosting programs, and basic HTML code
- Biography and discography development
- Mail blasts and newsletters
RareSpark Media Group, Inc.
Artist & Digital Media Manager (May 2015 – September 2015)
- RareSpark Media Group, Inc. develops musical talent for the entertainment industry igniting careers through a commitment to meaningful partnerships and passion for music
- RareSpark Roster: Kirsten Arian, Victoria Banks, Walker Hayes, Park Chisolm, Elizabeth Marlowe
- Artist and digital media management for artist management division; day-to-day management for Pop artist and songwriter Kirsten Arian
- Oversee branding, fan interaction, recording, digital distribution and merchandising
- Tour management and point person on the road; book travel, communicate with band, provide day sheets and set lists, oversee sound check, facilitate merchandise sales, coordinate interviews with press and media
- Strategize marketing and online presence across digital/social platforms, utilizing weekly content calendar
- Develop effective artist management systems
- Scheduling via Google calendars, shared Google docs and spreadsheets, Trello, iCloud, etc.
- Enlist beneficial business support partners
- Publicity, media training, styling, vocal lessons, and potential booking agents and label contacts
- Manage and develop individual artist budget with Owner, General Manager and Operations Manager on both a short-term and long-term planning scale
- Supervise and help facilitate intern program on a weekly basis
AM1170 Digital Media/Songs of the Architect
Digital Media Manager & General Contractor (June 2012 – 2014)
Songs of the Architect Company Website
Digital Media Manager for Whitney Pastorek and AM1170 — the digital marketing and social media arm of Kristian Bush‘s Songs of the Architect music publishing and songwriting collective
Client Roster:
Kristian Bush
- Content manager for the all-new kristianbush.com — developed and launched with ground(ctrl) in spring 2013
- Content manager for the all-new Songs of the Architect Facebook page — launched in spring 2013
- Producer for the official Kristian Bush lyric videos “Trailer Hitch,” “Love or Money,” “You Can’t Stop the Sun From Going Down,” and “House on a Beach”
- Videographer: “Southern Gravity” [live in Chicago] and “Love or Money” [Chicago Beatbox Remix]
- Full Wikipedia bio & discography
Kenny Chesney
- Web Blogging, Reporting, and Social Media for Kenny Chesney on the 2012 Brothers of the Sun Tour
- Report for kennychesney.com and the “Live from the Fishbowl” tour blog series with original written concert recaps
- Read the concert reports for broadcast on Chesney’s radio station, No Shoes Radio
- Update kennychesney.com and the social media pages with live concert posts and real time content
Jaida Dreyer
- Day-to-Day Digital Media manager for Nashville-based singer/songwriter Jaida Dreyer from 2012-2013
- “Team Jaida” includes AM1170, Streamsound Records, and AristoMedia
- Lead and manage jaidadreyer.com with fresh news and content — i.e. photos, videos, blogs, press, etc.
- Create social media strategy across multiple platforms
- Digital marketing tactics and fan engaging promotional campaigns
James Maddock
- Day-to-Day Digital Media Manager for New York City based singer/songwriter James Maddock in 2013
- “Team Maddock” includes AM1170, Global Positioning Services, Jullian Records, Compass Music Marketing, and Shore Fire Media
- Lead and manage the all-new jamesmaddock.net with fresh news and content (photos, videos, blogs, press, etc.) — developed and launched with Section101 in summer 2013
- Create social media strategy across multiple platforms — Facebook, Twitter, Instagram, MySpace, YouTube, Google+, etc.
- Digital marketing tactics, fan engagement, and promotional campaigns in support of the official Another Life release — new album, now available!
Marbaloo
Promotions Assistant (June 2014 – September 2014)
- Marbaloo marketing specializes in global branding campaigns, creative consulting, and project management that caters to each partnership on an engaging, strategic, and personal level
- Artist Roster Sample: Miranda Lambert, Toby Keith, Alan Jackson, Montgomery Gentry, Canaan Smith, Kelleigh Bannen, Natalie Stovall and The Drive, The Swon Brothers, Boot Campaign
- Day-to-day management of social media platforms, campaigns and projects for a wide roster of artists
- Selection, correspondence and coordination of contest winners
- Coordinator and facilitator of Marbaloo online platforms
- Pre-load development and extensive content creation to support single releases, album cycles and tours
- Tracking, calculation, and reporting of social media analytics for clients
- General administrative support, including scheduling, organization and Basecamp system updates
Previous Freelancing
Promotions for Live Nation Detroit (May 2013 – 2014)
- Marketing and street team promotions for various Live Nation events, including the Faster Horses Festival and Darius Rucker‘s ‘True Believers Tour’
Video Editor for Shani Sammons Marketing Group (April 2012 – September 2012)
SSMG Artist Roster:
- Styx
- Jan Smith
- Mandy Gawley
- Cole Taylor
- Hope Sonam
- Chris Cauley
Meridian Entertainment Group
Events and Production Assistant (September 2009 – September 2012)
Meridian Entertainment Group Company Website
- MEG provides talent buying, management services, marketing, consultation and production for fairs, festivals, corporations and radio station promotional events across markets and communities
- Production Assistance: on site contact for tour managers, meet & greet coordinating, transportation, and artist hospitality
- Miscellaneous Event Assistance: ticket sales, volunteer coordinating, street team projects and social media live viral updates
- Contract processing, riders, and promotional materials with corresponding agencies, managements and record labels
- Press release writing and overseeing publicity between scheduled artists and various media partners
MEG Events & Client Roster Sample:
- Cavendish Beach Music Festival
- Common Ground Music Festival
- Rock The Rapids
- Midland County Fair
- Jackson County Fair
- Unity Music Festival
- Silver Bells in the City
- The Legendary Buffalo Chip
WRITTEN WORK SAMPLES
AM1170 Digital Media/Songs of the Architect:
Kristian Bush Full Bio & Discography: Wikipedia
Jeff Cohen Full Bio & Discography: Wikipedia
Kenny Chesney 2012 Brothers of the Sun Tour Blog Series: Live from the Fishbowl: Washington DC, August 12
Kenny Chesney 2012 Brothers of the Sun Tour Blog Series: Live from the Fishbowl: East Rutherford, August 11
James Maddock 2013 Album Release Blog: ‘Another Life,’ the brand new album from James Maddock is NOW available!
Meridian Entertainment Group:
2010 Cavendish Beach Music Festival Publicity: Taylor Swift Press Release
2009 Talent Mailer to Clients: Country Music Talent
Maria Abdelnour 